Pay only for real buyers.
No monthly subscription. No listing fees. No pay-per-click guesswork. When a verified buyer reaches out about your equipment, you pay. That's it.
Rate locked for 18 months — save $10/lead vs. standard pricing
$300 credit at signup
No charge today — your card is only billed once your credit is used up
View early adopter terms
- Available to the first 50 dealerships to complete registration.
- The $20/lead rate applies to all paid leads for 18 months from your account activation date, regardless of inventory size.
- After 18 months, your rate automatically transitions to standard tier pricing based on your active listing count at that time.
- All 50 dealerships receive $300 in account credit at activation. Credit covers leads and featured listings.
- Your card is saved at signup but not charged until your credit balance drops below $100.
- The Free tier (1–3 listings) remains free regardless of early adopter status.
- TopTrailer reserves the right to close early adopter enrollment once the 50-dealership limit is reached.
Standard rates
Your tier is determined automatically by how many active listings you have at the time a lead comes in. No plan selection required — it just works.
1-3 active listings
Free
Free
No charges while under 4 active listings
4-59 active listings
$30/lead
Standard
60+ active listings
$25/lead
Pro
All features are included at every rate — your tier adjusts automatically based on active listing count.
Listing thresholds are subject to change with notice.
Built differently. Priced fairly.
TopTrailer is purpose-built for commercial equipment dealers — not a general classifieds site. Every feature is designed to get your inventory in front of serious buyers.
Everything you need to sell commercial equipment faster
TopTrailer is built exclusively for commercial equipment — not cars, furniture, or general classifieds. That focus means every buyer on the platform is looking for exactly what you sell.
Reach buyers actively searching
Every lead is a real inquiry from a commercial operator who found your listing and reached out. You only pay when that happens — no impressions, no clicks, no guesswork.
- AI-powered search puts your listings in front of the right buyer
- Verified dealer badge builds buyer confidence
Feature your highest-value units
Featured listings appear at the top of every search and browse page. Move your fastest movers to the front for ~$1.67/day — pause or stop anytime with one click.
- ~$50/month per listing, prorated daily
- Feature per listing — not your whole inventory
Manage your full lot in one place
Add listings one at a time or upload your entire inventory from a spreadsheet. Track views, leads, and performance across every unit from a single dashboard.
- Live view counts and lead history per listing
- Bulk CSV upload for large inventories
Put your best equipment front and center.
Featured listings appear at the top of search results and browse pages, giving your highest-value equipment maximum exposure to active buyers.
$50/month per listing~$1.67/day
Prorated daily from your wallet — only pay for the days it's active. Pause or stop anytime.
Turn on per listing, not your whole lot
Feature only the equipment you want to move fastest. Full control from your dashboard.
$100 featured credit for early adopters
First 50 dealers get $100 toward featured listings — about 59 days of featured placement on us.
Simple, transparent billing.
Your billing runs through a prepaid wallet — you know exactly what you have, what you've spent, and why. No surprise invoices at the end of the month.
Prepaid wallet
Add funds to your account balance upfront. Leads and featured listings are deducted as they happen — nothing is charged without activity.
Auto-replenish
Set a threshold and a replenishment amount. When your balance dips low, your card is charged automatically so you never miss a lead.
Full transaction log
Every lead charge, featured listing deduction, and wallet top-up is logged with a timestamp. Download your history anytime.
Grace period
If your balance hits zero, you get a grace period before listings pause — giving you time to replenish without losing your place in search.
Book a free walkthrough
We'll walk through pricing, the seller dashboard, listings, and leads — no obligation.