Privacy Policy

TopTrailer (thetoptrailer.com) is operated by Top Trailer LLC, a Utah limited liability company ("TopTrailer", "we", "us"). TopTrailer is a marketplace where people shopping for commercial trailers and equipment ("buyers") find listings and contact the dealers who sell them ("dealers").

This policy explains what we collect when you visit the site, sign in, contact a dealer, call a number shown on TopTrailer, or use TopTrailer as a dealer, and what we do with it. Questions or requests: daniel@thetoptrailer.com.

When you message a dealer. You do not need an account. We collect your name, email address, phone number (optional), your message, and the listing or dealer you contacted. If you are signed in, your details are filled in for you and you can change them.

Your account. You can create a free account by confirming your email address, either with the "Save your info" link we email after you message a dealer or by signing in with a one-time code we email you. You may also be asked to verify your phone number with a code we text you. We keep your name, email address, phone number, whether each has been verified, and, if you give them, your city and state and email preferences. When you confirm your email, messages you sent earlier from that address are linked to your account.

When you call a number shown on TopTrailer. Phone numbers on listings and dealer pages are TopTrailer tracking numbers that forward to the dealer, and anyone can call them without an account. For each call we record your caller ID (the number you call from), the number you dialled, when the call happened and how long it lasted, whether the dealer answered, a recording of the call (or of any voicemail you leave), a written transcript of it, and a short summary. If your caller ID matches a verified phone number on a TopTrailer account, we link the call to that account, and if you viewed or tapped to call a listing while signed in to that account shortly before, we use that to tell the dealer which listing you are calling about.

When you tap Call on a listing. If you are not signed in, we record the tap with your tt_vid visitor identifier (see Cookies), the listing and the dealer's number — not your phone number. If yours is the only Call tap on that number in the 3 minutes before a call is answered, we tell the dealer the call is likely about that listing. Tap records are deleted after 24 hours.

When you use the AI shopping assistant. What you type to it, its replies, and the preferences it saves to make recommendations (for example the type of trailer, budget or location you are looking for). If you ask it to alert dealers about what you are looking for, it collects your name, email and phone number to pass to them.

When you use your location. If you choose to share your location to find nearby listings, we use your device's coordinates to look up your city. Addresses and places you type into location fields are sent to Google to suggest matches.

Dealers. Business name, locations, contact details, staff accounts, listings and photos, lead notification settings, and billing information. Card and bank details are collected and stored by Stripe, not by us.

Automatically, when you use the site. Pages and listings you view, searches, and taps on Call or Message buttons; your browser, device type and IP address; the page or ad that brought you to us (for example campaign tags in the link); and the cookies and similar technologies described in Cookies and analytics.

• To deliver your messages and calls to the dealer you contacted, with the listing you asked about.
• To sign you in and verify your email address and phone number.
• To tell the dealer whether your message came from verified contact details. A message counts as verified if you are signed in and send it with your account's own verified details, or if the email address or phone number you type matches one already verified on a TopTrailer account; otherwise it is labelled unverified. Unverified leads are billed to the dealer at a lower rate.
• To send you service emails: a confirmation of each message you send ("You contacted {dealer}about {listing}. Not you? Let us know."), the "Save your info" link, a 6-digit code if you ask to verify your email on the page, and account emails. If you did not send a message, use the "Not you?" link and we will look into it.
• To stop spam and abuse of the message form: we use Cloudflare Turnstile and limit how many messages can be sent from one IP address, email address or phone number in a given time.
• To bill dealers for the leads they receive, and to investigate billing disputes and reports of spam or misuse.
• To transcribe and summarise recorded calls and voicemails for the dealer.
• To run the AI shopping assistant and send the dealer alerts you ask for.
• To measure how visitors find and use TopTrailer, including which ads lead to inquiries.
• To keep the service secure, prevent fraud, fix problems and improve TopTrailer.
• To comply with the law and enforce our terms.

We do not sell your personal information for money.

Contacting a dealer shares your information with that dealer, so they can respond to you. Dealers are independent businesses. They use what they receive under their own policies, and may contact you directly.

• Messages: your name, email address, phone number (if you gave one), message and the listing, labelled "Verified" or "Unverified". If you confirm your email later, the dealer is sent your verified details for that message, and it is marked "Verified after contact".
• Calls: your caller ID, the time and length of the call, the listing we believe you called about, and, for answered calls and voicemails, a link to the recording, its transcript and a summary. If your caller ID matches a verified TopTrailer account, the dealer also sees your name (and your email address when it is verified).
• Dealer alerts from the AI shopping assistant: your name, email, phone number and what you are looking for, sent to the dealers you ask it to alert.

Information a dealer has already received stays with that dealer even if you later ask us to delete yours. To have a dealer delete it, contact the dealer.

We use these companies to run TopTrailer. Each receives only what it needs for its task:

• Supabase — database, sign-in (including sending email sign-in codes and requesting phone verification codes) and file storage.
• Vercel — website hosting, including server logs with IP addresses.
• Twilio — tracking phone numbers, call forwarding, and call and voicemail recording; and sending phone verification codes by text (Twilio Verify, through Supabase).
• Deepgram — converting call and voicemail recordings to text.
• Anthropic — summarising call transcripts for dealers, and powering the AI shopping assistant.
• Resend — sending email.
• Stripe — dealer payments.
• Meta (Meta Pixel and Conversions API) — measuring our Facebook and Instagram ads. When you contact a dealer, call a dealer, or verify your email or phone number, we may send Meta that event with your email and phone number in hashed (scrambled) form, your IP address and browser, and Meta's own cookie identifiers.
• Google — Google Analytics for site usage statistics, and Google Maps Platform for address and place suggestions.
• Cloudflare (Turnstile) — telling people from bots on the message form. It processes your IP address and browser and device signals.
• OpenStreetMap (Nominatim) — turning shared location coordinates into a city name. The request comes from our server, not your device.
• Amazon Web Services (Rekognition) — automatically screening listing photos uploaded by dealers.
• Inngest — background processing of dealer inventory imports.
• LeadConnector — scheduling onboarding calls with dealers who are signing up.

We may also disclose information when the law requires it, to protect the rights, safety or property of TopTrailer, our users or others, or as part of a merger, sale or other transfer of our business.

Calls to numbers shown on TopTrailer are routed through our tracking numbers. Before the call connects you hear "This call may be recorded." Answered calls are recorded from when the dealer picks up, with each side on its own channel so the transcript can show who said what. If the dealer does not answer, you may leave a voicemail, which is also recorded.

Recordings are transcribed by Deepgram and summarised by Anthropic. The dealer you called receives a link to the recording, the transcript and the summary. TopTrailer staff may access recordings and transcripts to support dealers, check billing and resolve disputes. We do not use recordings for any other purpose.

If you do not want to be recorded, please message the dealer instead of calling.

What we send. TopTrailer sends only one-time verification codes, when you ask to verify your phone number on the site. We do not send marketing texts.

How you agree to receive them. You enter your phone number and ask us to send a code. We text that number only in response to your request.

How often. One message each time you request a code.

Message and data rates may apply. Reply STOP to opt out, or HELP for help. You can also reach us at daniel@thetoptrailer.com. Carriers are not liable for delayed or undelivered messages.

Your number and consent are not shared for marketing. We never sell or share your mobile number or your consent to receive texts with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third party. (Dealers you contact still receive your phone number, as described in What dealers receive, so they can respond to you.)

We and our providers use cookies and browser storage:

• tt_vid — a random visitor identifier, so we can count unique visitors and see how visitors use the site, and link a Call tap on a listing to the call that follows it. Kept for up to 400 days.
• tt_attr — the ad or link that brought you to TopTrailer (for example campaign tags), so we can tell which advertising leads to inquiries. Kept for 90 days.
• tt_internal — set only on TopTrailer staff devices, to leave our own activity out of our statistics.
• Sign-in cookies (Supabase) — keep you signed in.
• Google Analytics cookies (such as _ga) — site usage statistics.
• Meta Pixel cookies (such as _fbp and _fbc) — measuring Facebook and Instagram ads.
• Browser storage — your favorites, comparisons, recently viewed listings, filter settings and AI assistant session, kept on your device.

Analytics and advertising cookies load when you visit the site. You can block or delete cookies in your browser settings (some features, like signing in, need them), opt out of Google Analytics with Google's browser add-on at tools.google.com/dlpage/gaoptout, and manage how Meta uses your information for ads in your Facebook or Instagram ad settings. We do not currently respond to browser "Do Not Track" signals.

We keep inquiries, call records, recordings, transcripts and billing records for as long as we need them to provide the service, bill dealers, resolve disputes and meet legal, tax and accounting obligations, and then delete or de-identify them. Account information is kept while your account is open. Records used for rate limiting (IP address, email address and phone number) are deleted after 24 hours. Cookie lifetimes are listed above.

You can ask us to delete your information sooner (see below). We may keep what the law requires us to keep, and records of charges to dealers, after a deletion request.

You can ask us to tell you what personal information we hold about you, give you a copy, correct it, or delete it, including your account, inquiries, call recordings and transcripts. Email daniel@thetoptrailer.com from the email address on your account, or tell us the phone number you used; we will confirm it is you before acting. We respond within 45 days.

Depending on where you live (for example California, Colorado, Virginia or Utah), you may have additional rights, including to opt out of targeted advertising. To opt out of ours, email daniel@thetoptrailer.com and use the cookie controls above. We will not treat you differently for exercising your rights.

To stop text messages, reply STOP. To stop account emails, email daniel@thetoptrailer.com; service messages about inquiries you make may still be sent.

We use encryption in transit, access controls and our providers' security measures to protect information. Call recordings can be played only through a signed link in the dealer's lead email, which expires after 7 days, or by a signed-in user of the dealer that received the lead, or TopTrailer staff. No system is perfectly secure, and we cannot guarantee the security of information sent over the internet.

TopTrailer is a business marketplace for adults. It is not directed to children under 13, and we do not knowingly collect information from them. If you believe a child has given us information, contact us and we will delete it.

We will post changes on this page and update the date at the top. If a change materially affects how we use information we already hold, we will tell users by email or on the site before it takes effect.

Top Trailer LLC, a Utah limited liability company. Email: daniel@thetoptrailer.com. See also our Terms of Service.